Branded Designers Round 3
April 28, 2010
Yesterday while waiting in line at Subway to order lunch I was struck by the similar looks on each employees face working there. Each look said the same thing, “When is my break.” Not only did their expressions speak loudly to this truth, but the way they performed their job and interacted with each customer. No joy, no enthusiasm, just doing it because they have to. And that’s a damn shame.
I write because I want to. I don’t have to tell you anything. But the term “transparent” is becoming more and more popular these days. Gary Vaynerchuk, Jason Fried and Aaron Irizarry come to mind when I think of being transparent. But what we call the internet is really nothing more than a glorified mask that we wear to hide our true personalities. Meaning I can’t convey to you a certain emotion or feeling without using a stupid emoticon. Sure a picture is worth a thousand words, and I respect the art form of photography. But what I’m saying is that we can’t really get to know each other just over this digital medium. But Kyle, how can you say that? You met your wife on myspace and only met her 5 days (in person) before you tied the knot. Then call me crazy.